Graphic Design • Web Design • Layout Design • Branding
Bohemian Queen Bakes is a specialty cake service by Lauren Gouin. Lauren needed help building her brand identity and website (using Squarespace), and I was more than excited to take on this project and start from scratch and build her brand from the ground up.
Lauren provides her customers with three options for cake creations: Personality Cakes, Connection Cakes, and Treat Yourself Cakes, all of which are created with sourced ingredients grown in her garden. Each cake requires the customer to fill out introspective forms, allowing Lauren to get a better understanding of the person she's creating for.
Each cake is not just a cake — it's a work of art. Lauren wants her customers to understand the connection they have to their personally curated cake and why it's special and unique to them.
At the end of the project, she wanted to walk away with an accessible site that clearly states what she's about, prioritize her three cake categories and create detailed forms for customers to fill out, and highlight her virtual cooking classes, all while staying true to herself and her personal style.
We wanted to avoid the kitschy bakery hot pink polka dots aesthetic, so we stuck to vintage botany, florals, earth tones, and pastels. We wanted the website to reflect that in both her typography and color palette, feeling both contemporary and timeless.
Since Lauren also branches out into other forms of art like drawing and watercolors, we wanted to find a way to incorporate that art style into her brand identity. Each flower drawing is colored in with a colored pencil brush to give the effect and texture of a sketchbook drawing.
Each of the cake drawings in the banner graphics represent past cakes she has made