Photography • Art Direction
ALT.MASC is a streetwear and lifestyle brand creating a new culture of masculinity.
Traditional definitions of masculinity can be too rigid, too exclusive, and at times, can be really harmful to people. We think it’s time to redefine what it means to be a man. We believe that masculinity comes in different colors, different bodies, and different ways of expressing love. We believe in the power of the individual to craft a sense of self, and to challenge the labels placed upon them by the outside world.